Amazon Prime Video Direct and Short Films

The other day Amazon Video Direct emailed to let all of us providers know they are once again cutting the legs out from under indie filmmakers. They are now taking the Japan, Germany and UK royalties and making them similar to the current US royalties. Basically, if you have a high CER (Customer Engagement Ranking) you can make more money per hour of viewing on your Prime viewing titles. That is to say, you can make jack squat or less than jack squat. Even at the highest CER rank, you won’t make more than 0.07 CBP per hour of streaming. That’s Zero Point Zero 7 Pounds. I took my feature doc off of Prime viewing because I think my work is worth more that a dime per viewing. That’s what I was getting with my CER in the US back then. People would watch an hour and 45 minute film, and I would get about $0.10. Currently my doc is available for rent on Amazon for just $1, of which I receive $0.50. 


But, that’s not the real reason for this post today. Looking at my account I noticed that only one of my videos that are on Prime was getting any views. That’s odd. I had this little comedic short that used to get a lot of views. But there had been no minutes streamed for a few weeks. Investigating further I found these publishing errors on 2 of my 3 short films that were on Amazon for Prime viewing:

So, Amazon had pulled them down. And there’s no recourse, and don’t bother trying to resubmit. These short films had been on Amazon since 2016 for one and 2018 for the other. One had 5/5 stars the other had 4/5 stars. 


The reviews were (mostly) very positive, and the star reviews weren’t a problem. And it’s not about offensive content, or inappropriate content. And it’s not about quality- to be completely honest, my 3rd short film is the worst one of the bunch, and it’s still available. They had good audio, good video quality. I’ve watched a lot of indie films on Prime, and I’ve seen some ugly ones that are still on there. So that leaves you with Customer Viewing Behavior as a cause.


Both the films that were removed were under 3 minutes long. The short film that is still available if just over 5 minutes. I wondered if they had instituted a minimum runtime for titles. So, I dug around and found a contact email. I asked about minimum runtimes for titles and why they hadn’t notified me via email about taking down those titles. And they replied:


“Hello, We do not have a set minimum run-time, however most customer engagement metrics indicate that shorter films (less than 15-20 minutes) typically fail to meet quality expectations. Please note that all title updates are posted to the title entry page in the Your Videos section for each video.”


So there you have it. Short films are out. I survived previous purges, and my 5 minute film survived this one, but the days of Amazon Prime Video Direct being a place to get your short film seen are over. Also, they won’t bother to tell you if they remove a video, they expect you to be checking a page you only look at once a year or so, or when you’re uploading new content.


Now, what does this actually mean for me?


It means those two short films won’t be available on Amazon prime anymore. You can still see them on YouTube:

(A slightly longer -30 seconds more- version of this film was on Amazon, without the Rode Reel graphics)

I won’t really be losing any money. Think about it. If I get a maximum of 10 cents per hour of viewing, it would take 20 views of a 3 minute movie to earn 10 cents. 200 views of that movie to make $1. And the reality is, older films naturally have a lower CER, so I expect those short films were earning 1 cent per hour of viewing, so it would take 2000 views to make $1.


Let’s face it, having a short film on Amazon Prime is like publishing a novel at a Vanity Press. It’s nice, feels good. But you’re not making a living from that. Not with short films. And now, even that option is disappearing. So, off we go to Youtube and Vimeo- where we also make no money for providing content. 

Sony a6600 Picture Profiles and Color Settings

I wanted a quick reference for what the different Picture Profiles and color settings inside the Sony a6600 looked like. So I set up the mono pod and shot a few seconds of each.

Nothing special. Just some fake plants in natural light, but you can get a feel for the way each profile or setting handles color.

I had never messed with SLog2 or Slog3. I had a couple of LUTs I like to use, so I threw those onto some of the profiles I liked best. A Rec 709 LUT and one made for SLog footage. I made no other adjustments. Just right out of the camera with a LUT added.

Anyway, it was interesting to see how each profile handles the same shot, and how these LUTs worked with them.

Which did you like best or least?

One thing that I noticed was really bad noise in the SLog3 footage, in the shadows. Having never messed with SLog3 (or really, SLog) at all, I wondered how to combat that. Is the a6600 just terrible at SLog?

Several Youtubers suggested overexposing your SLog3 footage. Like, a lot. A lot more than you would normally want to. One suggests turning on the Zebra patterns and setting it to show at 100 IRE- That’s where SLog3 clips. So overexpose until you see zebra patterns and then back it down a bit.

I’m gong to have to play with it. Noise aside, with no other adjustment, just adding a LUT, the SLog3 footage was starting to look very nice. Imagine without noise and with a bit of tweaking?

But, was about footage right out of the camera? What about just normal shooting, where you do a minor teak and dump it out of the editor? Which looked best?

I liked Picture Profile 4. I could tweak that and use it fairly easily. I’ve done a lot of shooting in color setting Neutral. Color setting Portrait was a bit oversaturated, but could work if that’s the look you wanted.

My main takeaway after living with the footage a few days is that Slog is intriguing, and I want to see what good Slog footage looks like out of the camera. My second takeaway is tat I may switch to Picture Profile 4 for normal, quick shooting.

I Upgraded My Camera

I know. Telling stories isn’t about gear. You can tell a compelling story on your phone and tell a terrible story and the most expensive camera.
Even, so sometimes a new body comes out that is worth the upgrade. When I upgraded from the Sony a6000 to the a6500, the jump was huge. I was shooting my documentary, I needed the features of a better camera, and splurged a bit to get the a6500 over the a6300.


Enter the a6600. When it came out a few months ago, it was released to mixed reviews. Some people didn’t see it as a major upgrade. The upgraded AF, larger battery, and headphone jack alone were enough to make me want one. Add in a flip up screen and no video record limit, and I’m sold.


But the price was high. I just couldn’t justify spending another $1400, especially in between major projects. Even when the body started going on sale for $1200 regularly, I didn’t purchase it.


Last week, BH Photo put the a6600 on an education discount for $918. At this price point, I could justify the leap. I could sell my a6500 and accessories, and some other filmmaking gear to cover the cost. And I have two college students (dual credit counts) in my home. So, my son bought me a camera. Such a good kid.


I actually looked at the a6400. Numerically, that would be  a downgrade. But the a6400 had the new AF and no limit on recording. I liked those features. but the a6400 does not have the larger battery and headphone jack. Those two features were important to me. (I also like IBIS, but Sony’s isn’t that great, really. I could live without it.)


-As someone who shoots documentary footage, the smaller my footprint can be, the better. With the included headphone jack, I don’t have to use an external recorder to monitor audio recording. 


-I am often “running and gunning” and with the a6500 I routinely had multiple batteries on charge. The new, larger battery will help reduce the number of battery changes.


-In a “run and gun” situation, autofocus can be a critical component. I loved the face tracking in the a6500, but a couple of times it let me down. I had to cover a couple of shots I really wanted to use because at an inopportune moment the face tracking hunted focus for half a second. It doesn’t happen often, but it happened. I’m hoping, with the eye-tracking AF there will be greater accuracy.


I understand that some people may not value these improvements, at least not enough to upgrade. I didn’t think they were worth upgrading until this sale. But at that price, I could not pass it up. Plus I cleaned out my production cases a bit, converting little used gear to a new camera.

Christianity Today, Editorials, and Cognitive Dissonance

[I know it’s Christmas Eve, but I was catching up on things and saw this pattern. Merry Christmas. Read this later.]

The dictionary defines cognitive dissonance as the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change. As a rule, we cannot maintain cognitive dissonance for long.


When we run into information that contradicts our personally held beliefs we must either refute/discredit the information or change our beliefs. Sometimes instead of discrediting the info, we discredit the source. (That doesn’t make the info false, but allows people to feel OK about ignoring it). Other times we rationalize our positions. (That also doesn’t make the info false, but does allow us to feel we’ve chosen the best position in difficult situations.)


When the new information is challenging issues of core beliefs, we are more likely to defend current opinions more strongly. It’s difficult to move people in their core beliefs.


Case in point- Christianity Today publishes an opinion of one editor. The article makes several points, and compares the current president to President Clinton, morally. CT is a previously trusted source (Many agreed with their criticisms of President Clinton), so Christians take note. But the opinion causes cognitive dissonance. Trump supporting Believers cannot accept the editorial and continue to support Trump. So we see the responses… CT is progressive, etc… (Attacking the source) What’s the alternative, supporting baby-killing Democrats? Lesser of two evils, etc…(Rationalizing)


For the record, I don’t agree with everything in the article. But I find it interesting that the primary criticism of the piece falls into those 2 categories- discrediting source and rationalizing, rather than point by point rebuttal of the points of the article. I’m sure there are some responses that do that, but most I’ve seen are pointing to the source or rationalizing.


People really don’t like it when their core positions are challenged.

What’s our go to response when presented with contradictory info? Do we discredit the source, rationalize our position, or refute the information or change our position?

My Podcast is Available on All Major Platforms

I just scheduled a new email update about my new podcast. I’ve written about this a bit, but the podcast is about developing a biblical worldview.

This has been a passion of mine for years. I have taught a few times and done a few Bible studies related to this. So, I was thinking about how to get that information out, and fell into the idea of a podcast.

Podcasting is popular, and there are ways to get them set up for free or very little money. And I was surprised that there weren’t any easily found podcasts about developing a biblical worldview. 

Allow me to introduce The Foundations Podcast, developing a biblical worldview in a Post-Christian world. It is available on all of the major podcast platforms, including iTunesSpotify, and Google Podcasts.

The  podcast is about our view of the world, and how we create that worldview. I believe we have generations of believers in the church that do not have a biblical worldview. And, they don’t even know they don’t have one. 

I hope that listeners take away an understanding of how vital a biblical world view is, and some tools to help them understand issues through the lens of our faith and the Bible. 

Currently there are 3 episodes, with a 4th dropping later this weekend. You can see the podcast page at anchor.fm/foundations. I have a few more written and ready to record. Even a bonus Christmas episode next week. After I finish the first series, or season, I will take a break and see what other topics I might cover.

Please take a moment to subscribe through your favorite Podcast platform, and let people who might be interested know about the podcast.

The Foundations Podcast

I just launched my brand new podcast. You can listen now at anchor.fm/foundations. Soon it should be available on your favorite podcast platforms. I’m kind of stoked about it. I have 7 episodes written so far, with plans for 9 episodes this season. I could add a few more.

Topics include:

Episode 1- Who, Why, and What?
Episode 2: Why we can trust the Bible as the foundation of our worldview
Episode 3- A lot about Lot.
Episode 4- How to develop a biblical worldview
Episode 5- How to study the Bible
Episode 6- Slavery, Polygamy, and Other Bad Things in the Bible 
Episode 7- LGBTQ and The Church

I’m not exactly sure how often episodes will post. Probably once a week. But subscribe and don’t miss an episode.

Possible Podcast

I’m considering producing a podcast.

If you’ve followed my blog for a while, you probably know I am all about helping people develop a biblical worldview. I have taught a few times and done a few Bible studies related to this. So, I was thinking about how to get that information out, and fell into the idea of a podcast.

Podcasting is popular, and there are ways to get them set up for free or very little money. And I was surprised to find there weren’t any easily found podcasts about developing a biblical worldview.

I sat down and lined out a series of episodes. Ive written 4 of them out, and begun gathering content for 3 or 4 others episodes. I may just do a short series, or if I’m inspired and it goes well I may do more. Definitely on a seasonal basis.

To make it easier, I would record several episodes at a time, and then release them every week or few days.

More info to come on this as I consider whether to do it or not.

Advertising in Australia

While Amazon Prime in the US and UK pay royalties about like Youtube (which is minimal), for some reason in Australia they pay $.25 per hour of streaming. That means one viewing of my film pays almost the same a someone renting it for $1.

But I live in the US, so how can I get people to watch Down Under? There is a thriving homeschool community in Australia. So, I gave advertising a shot.

I reset my geo location for Facebook ads to Australia. I targeted people who like homeschooling and speech. And I floated a $5 experimental brand awareness ad.

In 2 days I saw 2,279 impressions with a reach of 1,616. FB says 80 people had ad recall lift. 5 clicks.

Of course, this isn’t a true funnel, and it just the tip of any excursion into that market. I’ve asked Filmhub if I can get a direct link tot he film on Amazon, so I can use it in future ads.

And, since Filmhub reports monthly, I have to wait to see if any of those clicks actually watched the movie. But, if they did it could be an interesting venue.

Frustrated With Film Marketing

Just being real for a minute.

I spent a year and a half making a documentary that people in the target audience like. It’s far from perfect, but it’s been very well received. Here’s a short trailer I cut together highlighting some of the viewer reviews:

It’s the best thing I’ve ever made. So far.

So, I did a TVOD release, made it available for rental and sale. I marketed the film, did the email list thing, did the direct marketing to the target audience thing. I used social media to find audiences.

After the sales dried up, I started down the road of SVOD. Specifically focusing on Amazon Prime.

Now, I’ve written before about how terrible Prime royalty rates are. Basically, when people watch my movie all the way through, Amazon gives me $0.12. Twelve cents…

But, hey, everyone says that SVOD is how people want to view indie films. Even the people I know who took a survey about it said the same thing. People are more likely to watch through an SVOD or AVOD platform. So we just have to get more people to watch it.

And that brings me to the biggest frustration. I have not been able to find a way to advertise the movie to a targeted audience in a way that actually makes money.

I’m not talking about getting rich. I’m talking about making back the money it cost to make the film. Generating profit enough to make another one.

I have identified a great audience through Facebook, with about 370,000 members. Every time I run a brand awareness or traffic campaign I get great results. Sounds awesome, right?

Sure, if you can get people to watch for less than $0.12 a view, it’s great. But I have not been able to spend less than $0.40 per click. That’s just per click, it doesn’t mean people who click actually watch the whole thing. And sometimes it costs more, even up to $3.30 per click, using Facebook’s bid/auction placement.

When I ask experts on social media ads, they don’t have an answer. Most of the time they talk about using email lists, and building audiences. That’s great. Good advice when you’re making a movie.

But for this film, I’ve already plucked that low hanging fruit. I am ready to move to the next phase- where people who don’t know about the movie decide to watch it.

Is there no way to reach these people and see results that actually allows me to break even? No one seems to know one. It’s very frustrating.

For fun, I’m currently running a new test ad campaign. I’m limiting the bid to 6 cents per landing page view, and making the landing page the Amazon video page. I will see if FB can figure out how to serve up the ads. And if it will give any decent results.

Update: FB did not serve the ads. So, back to the drawing board.

The Scary World of SVOD

Prime Video

So, I flipped the switch and my feature length documentary is now available on SVOD. Right now that’s Amazon Prime, but hopefully some other platforms will pick it up.


I worked a year an a half on this movie, and now people can see it for basically free. I think it’s the best thing I’ve ever produced. It’s not perfect. But it ain’t bad either. In the target audience, it has been well received.
But entering SVOD is scary…


Why is it scary?


Money.
Most people don’t think much about his much the indie films they watch cost to make. They don’t care if a studio make their investment back. They don’t think about whether an indie film might make it back. It just doesn’t enter their mind.


But as a filmmaker who both raised and invested his own money, I think about it. A lot. 


In an ideal world, my film would make back enough to fund the next one. in a realistic world, I’d like to break even. That means it as to earn enough revenues to recoup everything it cost of get it out there. That’s where windowing comes in. 


Big movies launch in theaters, then go to digital TVOD for a while, then physical media, then later it hits SVOD. Self distributed movies may have physical copies, but some, like mine, are only available via digital. So there’s a TVOD window and then an SVOD window.


it’s a balancing act to decide when to switch windows. It’s hard to get people spend money to see an indie film. It’s easier to get them to try one on a subscription service. But the royalty difference between TVOD and SVOD shows just how much easier it is.


I thought long and hard about this issue. I don’t know if it will ever make the money it cost to create back. (That stinks) I do know that I found a really good audience to advertise too. But none of them were tipped into spending cash when I ran the “funnel.” And industry people say that SVOD is where the views are, not TVOD. My own unscientific survey also showed that people my spend money on indie film, but would prefer to watch on a subscription service.


So it makes sense to move it here.


But based on the Amazon royalty for my film right now means that it takes 12 Prime views to equal one $1.99 rental. So to make more money, I have to find 12 people interested enough to watch the film for every person I would have found who would have rented it. This audience better be a good one. Preliminary results are good, but I’m also running ads to drive viewers to the site.


It’s easier to make more movies if you have a track record of success and funds from that success to launch you. SVOD has a long tail, but it’s also the last window… (lumping Advertiser supported VOD in)

Comments and odd reviews
SVOD attracts weird reviews and comments.


When a film is in TVOD a viewer has to really want to see it. Unless it’s just terrible, they probably won’t leave an odd review. They were really interested in it, so much so that they paid money to watch it as a rental or purchase.


However, SVOD users don’t have to be interested to try out a film. I have often clicked and tried films i would never pay money for. Just to see. That also means people who are not your target audience, or who are just trolls who have wandered out from under their bridge might watch and comment or review your film.


i know it’s hard to believe the internet could engender such behavior. I actually stopped making tutorial videos on Youtube partially because the comments were so toxic. There were other reasons, but that environment played into it.


Places like Amazon aren’t quite that bad, but you do get your fair share of weirdness. The comedy short “Carjacked” that I wrote and directed got a 1-star review simply because it was a short comedy. I mean, it’s not a secret. What did the viewer expect? Long drama?


Luckily, a few people have reviewed the film on Amazon (3 as of now) and it’s still at 5 stars. I expect that to change. And frankly, even bad reviews help drive the algorithm. 


It’s scary to be in SVOD. I don’t know what will happen. its like releasing the movie all over again. What if people hate it? What if they don’t?
Well, I like it. I’m proud of it, even with its flaws.


If you want to watch on Amazon, check it out here: amzn.to/2mu5msO


If you like it, leave a review. If you don’t, send me a message telling me how much you hate it.