When changes happen, communicate.
It has been my experience that if you leave things for people to “connect the dots” they will almost always do it in the worst way possible. Before you know it, two totally unrelated events have become cause and effect. it is much better to be as open and up front at the top as you can be, rather than try to come back behind, after the rumors are flying.
We have a couple of changes coming in the communications world as it relates to the website and our print publications. This week, before the changes are done, we are announcing what they are and why. We had to wait until the new website was up and running before we could change, but are talking about the change before it actually happens.
Will some people still get it wrong? Yes, but we are trying to minimize that by putting it all out there.
I’ll let you know how it goes.