I am working on a promo video that will primarily play on the web. there is a small chance it could play pre-service in the WC. I spent about 6 hours so far on it. It looks pretty good. Decent animation at the front, 30-second talking head promo, with animation and tag at the end. I had selected some music, but my broadcast audio guy asked to give the audio a go. He will spend at least an hour on it. Before it’s over, we will have spent 8 man hours on this promo.
My question is… should we have spent the last 2 hours? On the web, with FLV compression, will anyone care about the nuance we are adding?
I struggle with maintaining a level of excellence vs. a level of efficiency. I want it to be good, very good. I also want to make sure we focus on priorities. In the moment, it’s hard to know which is which.
On the plus side, the promo will be pretty cool.