Mickey’s Commandment #2: Wear your guest’s shoes.

The 2nd in a 10 part series on Mickey’s Commandments as shared by Michael Lingerfelt.

2. Wear your guest’s shoes.

Just like #1, this one was not a surprise either. Disney invented themed experiences at amusement parks. They take very seriously the guest experience. Magic Kingdom is designed so that you have to leave your car far away, and get transported across the Seven Seas Lagoon to the park. From the moment you enter the park, everything is designed to direct you, and guide your experience. Even as simple as “coming attraction” posters on the walls as you enter under the train station, which increase anticipation.

You can bet that Disney has people walking through the experience at every one of their properties on a regular basis. They want to know what people see, feel, and hear as they spend the day. If something is wrong, or getting outdated, they will make changes.

I doubt that any new program or attraction was ever constructed without some sort of pre-visualization. They storyboard everything. They pour over the details of the experience before they execute it.

When we have new ideas about programs or events, do we try to put ourselves in the shoes of the target audience? How will this feel? Are we missing something? Have we made it very clear what the steps are? Do we know what we hope to see happen from start to finish?

Are we going back and looking at our current practices through new eyes? Have we been doing some things so long that we don’t realize there are better more effective ways to reach the same goals? Are we driving people away without even knowing it, simply because we have not taken the time to review what we do, and how we do it?

Put yourself in the shoes of a newcomer. What is that experience like?

What does the used-to-be-single person experience in the transition to married life?

What are the people you are ministering to experiencing in your ministry? Do you need to change some things?