Today iTunes reached the 10 billionth downloaded song.
Is it going too far to say that iTunes saved the music business? By offering relatively cheap music that can be downloaded easily, iTunes offered a legal alternative to music piracy. iTunes allowed people access to individual songs for a dollar, rather than forcing them to buy an entire CD for full price. or if you want the full CD, $10 for a CD was a more reasonable cost than the $15+ that those discs of actual plastic cost. Before the iTunes store I remember reading multiple articles about the demise of the music business, and how poor the model was. It’s not such a hot topic anymore.
At the very least, iTunes (and the iPod line) has had a huge impact on how we consume music.