AirPlay Likes and Wishes

A few days ago Apple released iOS 4.2.1, and with it AirPlay. I have been waiting for this ever since the new Apple TV came out.

As expected, this eliminated my major gripe with the new Apple TV: lack of storage. Since I use a laptop, I did not like having to set it up, attach my external drives and then leave iTunes open when I wanted to watch one of my videos on the Apple TV. AirPlay lets me load multiple movies onto multiple iOS devices and then share them on my TV screen with the pus of a button. it’s transparent

And with multitasking now on the iPad, I can continue to use any of my iOS devices for other things, while the movie runs in the background. Right now Airplay video playback seems to be limited to the iPod functions and Youtube. Which brings me to my biggest annoyance about AirPlay.

Why would you not include playback from the photo app? I can shoot and edit videos right on the phone, but I have to sync them to iTunes before I can share them via AirPlay. This has to be an oversight. This has to be because they were rushing to get it done. It totally flies in the face of the immediate and social nature of AirPlay. I cannot imagine Apple not changing this with the next update.

Early on, there were reports from the developers that Airplay may allow any app that used Apple’s basic video playback components to share video. That does not seem to be the case. Most can stream audio, but not video. Of course, it is possible for AirPlay to work with third party apps, as some developers are already finding out. I just hope that the rumored iOS 4.3 frees up access.

Like many things with Apple, AirPlay delivers a lot, but leaves me wanting. It is a huge step forward for video integration in the home. I’m hoping as the feature “matures” we will see some of the improvements that seem to make sense.

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iTunes, Hype and the Beatles: What Can Churches Learn?

A few days ago Apple set the tech blogs on fire when they replaced the front page of their site with “Tomorrow is just another day…. that you’ll never forget.” By late afternoon Twitter had revealed a story by the WSJ that said at least part of the announcement was that the Beatles albums were coming to the iTunes catalogue. Turns out that was the whole announcement. The songs were even available to download half an hour before the announcement was made official.

The “never forget” stunt garnered a lot of excitement. The actual reveal has gone over like a screen door on a yellow submarine. (OK, maybe not, but I wanted to use a song title.) Don’t get me wrong, I’m glad Apple worked it out to make that music available on iTunes. But every Beatles fan I know already has every song they want in their iTunes library. There’s this function called “import” and most people use that to get music from their CDs into their iPods.

This is a classic example of hype. Apple is one of the best at revealing new products and services. When they say something is going to be big, people listen. A lot of people reacted to this announcement with, “That’s it?” Some of the luster faded off the polished Apple on this one. Plenty of people bought the songs, which was the point. But Apple could have gotten the same results with a more general announcement.

I am reminded of some meetings I have been in. I have sat and listened to ministry leaders wax eloquently on their newest idea, and ask for the maximum publicity I could deliver. As listened I had to figure out how to tell the person that their new idea, while a good one, was never going to be as big of a deal as they wanted it to be. I was not going to be able to give them what they wanted. That isn’t to say I would not be able to give it an appropriate amount of “hype” but I was not going to over do it. We actually established a loose set of guidelines with levels of marketing and publicity based on possible number of people impacted.

When we are in the middle of it, we can lose perspective. I’m sure Apple thought this was a big deal. I know Steve Jobs did. But put in proper perspective, this was a nice thing, not a day I won’t ever forget.

We do not need to lose perspective on the main mission of the local church, making disciples. There’s a whole lot that goes along with that, and many of the programs we may want to hype up might fit right into it. But the program isn’t the big thing. The Gospel is.

The Beatles once said they were bigger than Jesus. Let’s not make the same mistake about our newest ministry idea.

Leading From the Back of the Room

I heard this phrase the other day and I thought it sort of described what most media pastors do on a regular basis. This isn’t exactly like “Leading from the Second Chair” (Which I hear is a good book.) Many times media ministers find themselves a lot further down the line than second chair.

In many ways this feels like an oxymoron. If you lead, you should be out front, not in the back. But the kind of leadership I’m talking about consists more of influence and excellence in the disciplines of media and communications. It’s education and execution. It’s relationships and resourcefulness.

Leading the Team:

Culture is critical in the team. I’d like to say every team I have ever served on has had a great culture, but it just isn’t true. Technical people are analytical by nature. They break events down technically, but they also break motives and decisions down, and can easily start second guessing, or just plain complaining. We can easily fall back into a disdain for another’s lack of planning. Or we can become roadblocks instead of detours when we are heading in the wrong direction. It is our job to be resourceful and get it done.

This isn’t done by casting a vision. It’s done by creature a culture. It’s perpetuated by examples of servant leadership. It’s easy for lofty leaders to sit in their offices and tell technical people how they ought to behave, the tone they ought to use, but the realness of the matter comes into play in the middle of those tense moments in service transitions or rehearsals. Sitting in your office and talking about the attitudes we ought to have has no weight if those attitudes are not modeled.

The culture that you create will permeate the overall ministry organization. Your media ministry can be known as the guys who get things done, or the guys who complain about everything. Culture doesn’t change overnight. It didn’t get the way it is in a week, it took years. You may be lucky enough to be in a great culture, but if there’s work to be done, tackle it in steps.

Leading the Leaders:

I once had a speaker communicate over the comm that I needed to have the pictures he had given me moments before ready to show on the screen because he was about to call for them. I relayed a message back that I was not ready, I was still loading them into the system and please hold for just a little while longer. He replied, “He needs to be ready because I am calling for them now.”

That is a classic example of a leader who doesn’t understand the magic of media. Media guys laugh about power surges that can “let the magic smoke out” when they fry a circuit in a piece of gear. For many in leadership roles, media is all smoke and mirrors. They ask for a video, and it magically appears. They need a microphone, and someone hands it to them. They decide on Wednesday what content they want in the bulletin for Sunday, not knowing the gymnastics you must go through to change what has already been done.

This requires education. It means developing a relationship with the leaders of your ministry and lifting the lid on the inner workings of media and communications tasks. For them to get the most effective use out of media, they must have a basic understanding of it. It is our job to educate them.

And sometimes, it’s our job to redirect them. I was once asked to put together a mailer to send out to tens of thousands of people telling that we were not going to be holding an event. We were not going to tell them what we were going to be doing, just wanted to let them know we wouldn’t be holding the event. The church would literally spend thousands of dollars to tell the community we were not going to do something. It was my job to help them understand why that would be bad, and why we should expend our resources on letting the community know what we were going to be doing.

That takes persuasion. If you work in media, if you are a communicator I strongly suggest you learn about psychology and persuasion. I’m not saying we can replace the Holy Spirit, but knowing what motivates people and how they think will help you communicate effectively. It will help you get out of the way, and let your message speak clearly. This isn’t just for marketing campaigns, but also affects how you interact with others on staff.

Does the pastor need a visual to get the idea? If so, paint him a picture or draw a diagram. Are you talking to a “bottom-line” person? Then sum it up. Got a guy who needs to catch the vision? Then cast it. Figure out how your audience, even if it is just one person, best learns and processes new information and communicate that way.

Do your homework, present it clearly, and be ready to compromise. After a while you can develop the kind of relationship that allows you to give direction freely in the areas of media and communications.

Leading the congregation:

There are really two areas where media and communications interact with the congregation; the experiential and the informative. The experiential deals with how people engage the local body in worship, discipleship, and service. The informative covers the ways we let the people know about the church, ministry opportunities and events.

On the informative front, it is our job to tell the people what they need to know. We need to make the information available in a way that most people can easily consume it. this means that we must filter and meter the amount of information we are putting out. If everything is important, nothing is important. We have a criteria we use to classify events and publicity requests that governs how much attention we let any one event get. A class for 50 people doesn’t get the same attention that a church wide event does.

Much of what my communications team does is perform “marketing triage”. We review incoming requests and prioritize them. Then we put them into the system, and let it work. For smaller events we provide ways for the ministry areas to do targeted communication. For larger events, we use every channel available to us. It is our responsibility to communicate to the people of the congregation.

The experiential side is where many media ministries fall short. They get bogged down in the information, and fail to see how they can enhance the ministry of the church. They may extend the ministry through broadcast, web streaming, or media resources, but they may not seize the chance to use media to enhance the message or music.

I learned a long time ago that media is a cultural language, one that western society uses with great regularity. When people come into an American church and see screens they have an unconscious expectation to see quality video. Large speakers and lights bring expectations of production style music. We should use the means available to us to enhance the message in worship. Even if it is just simple things like using IMAG to direct the eye, or choosing a complimentary motion background for the lyrics. If we do not engage our congregation through media we are missing a huge opportunity to lead them in worship. My boss describes it as leveraging technology to create moments where God works. Those moments can be in weekend worship, small group classes, or out in the community. Technology can both facilitate and enhance our ministry.

We media minister types are rarely up front. We are not the person in charge. We are most often a supporting member of the overall ministry team. Yet we can and should lead from the back of the room to help make the ministry we are a part of the best it can be.

Apple TV Netflix Error 111 Quick Fix

I have been experiencing the same error a lot of Apple TV users have when watching Netflix. Everything will be fine, you can navigate the menus,and see your instant queue. But when you try to actually play the video, you get an error message (111 or 112).

The easiest way to get past this is to power down the Apple TV completely. Putting it to sleep doesn’t always work. Unplug the device and then plug it back in. Works every time (so far).

I’d love to see this issue, whether it’s with Netflix or Apple, fixed soon.

The Ups and Downs of ESPN3 for a Brighthouse Xbox Live Subscriber

I was excited to hear that I might soon be able to view ESPN3 content through my Xbox Live account. It would be yet another step toward an existence without cable TV. I want to move toward a streaming only entertainment package.

Then I was disappointed to learn that Time Warner, and by extension Brighthouse, had issues with ESPN3, and did not allow the content to be viewed by their subscribers.

I was pleased to learn that they worked out their differences last month.

I was disappointed when I installed ESPN3 on my Xbox and had limited access because my ISP is Brighthouse. Especially since Time Warner is listed as an affiliated ISP.

I was glad to learn that ESPN3 is working on bringing that content to Time Warner/Brighthouse by the end of the year. It is disappointing that the NFL season will be pretty much over by then.

iPad App Promises New Experience on Election Night

ABC’s News iPad app is different than most news apps. The spinning globe of news takes some getting used to. But you can find ABC News content, and read up on the latest reports from ABC.

The most recent update added some new features specifically related to the Fall election. Prior to the results you can pick who you think will win. After you make your predictions, watch the live results in the app. Promises to be an interesting way to spend election night.