I break all the rules in blogging.
I don’t focus on one thing. I write about anything and everything. If I want to be a successful blogger I should pick a subject: tech, ministry, or something. And write about that. I could say that I am focused on writing for other media minister types which would encompass many of the things I write about, but then I would just go write about something off the wall and blow that theory apart.
I don’t write in a consistent voice. I change up my style of writing too much. One post I’m sarcastic, another serious, another dry and technical. People never know what to expect.
I don’t post enough content. Let’s face it, a year ago I was posting four times a week, but now I’m lucky to post more than once a week. I’m not driving a lot of repeat traffic.
I don’t promote myself well. I let WordPress auto post my title to twitter, but that’s about it. I changed blog themes so that the RSS feed was more visible. I put relevant tags in the post, so search engines can find it, but I don’t always post the links to every post to Facebook, and I almost never re post them anywhere, even though I know that most people are following or are friends with a lot of people so there is a good chance my blog post got missed in their news feed. These are a few simple things, but they can really work.
If you want to be a successful blogger, do the opposite of me. Pick a topic area, write about it often, in a consistent way and then promote the fire out of what you have written. I know that as long as I break these rules, I won’t get above an average of 100 hits a day (Mostly on the tech posts). But you don’t have to follow my example.