Yesterday Netflix announced new pricing for its content. The reaction was immediate and loud.
Since then “Dear Netflix” has been a top trending topic on twitter and their Facebook page has gotten tens of thousands of negative comments. So as a company that appeals to people who want to stream content online, and has multiple social media accounts, I would have thought they would have been all over this.
I mean, the blog posts and email I got was so full of positive spin on how this was a good thing for me, I expected to see more of that. Instead there hasn’t been an echo from them, as far as I can see. No tweets, no replies, just silence as the social world repeatedly smacks them for raising prices.
Where are the posts about how you just renewed a bunch of the streaming content? How about defending the move? Or acknowledging that the circumstances about this stink for many of us? How about a straightforward admission that it costs a lot of money to get this streaming content, and they needed more revenue? Something?
Netflix is very quiet. How they respond is critical to their reputation online, which really matters for a video streaming company.
Dear Netflix, “Dear Netflix” is a test. Don’t fail it.