We have the chance to show a biblical worldview to a generation that is leaving the church in droves. We can change Christian TV and impact people we have never reached before.
The current pay TV/educational license model in Christian TV is limited in reach, and the donor base is drying up. Younger audiences are not responding to this type of TV. Quality Christian TV is still shut out of the major networks. We may see the occasional show like Seventh Heaven or Touched by an Angel, but generally there are no TV shows that routinely show characters dealing with real world issues from a biblical perspective.
What if we could change that? What if we could use emerging technology to reach millions?
Television broadcasting is in the middle of the largest shift in content delivery since cable was invented. In the next few years we will see the Internet become the primary source for video consumption. Networks are scrambling to figure out how to stay profitable.
With the shift in how people get content, there will no longer be network locks at every door.
Now is the time to use new methods of delivery for quality episodic Christian content. We can bypass the network gatekeepers, and create a new funding model for TV. (Not just Christian TV, but all TV) We can bypass the networks, and make content available to millions of people. We can create shows and distribute them directly on services like Netflix and Hulu, or through YouTube or Vimeo, or any other web video outlet.
We need more people to break outside traditional Christian TV models and create programming that appeals to those who flip past the religious channels on their TV. We need a new wave of Christian media professionals to do to TV what we have started to do to the movie industry.
I am developing a sitcom that will appeal to 18-34 years olds who use social media and can bypass traditional media roadblocks to Christian content.
My show answers one question: What does it really mean to have a biblical worldview? Research shows that 18-34 years olds prefer either reality TV or comedies. My show is based on a freshman college student from a non religious family who has just asked Jesus into his heart. We follow the main character through life as he struggles to understand what his new faith really means, and see the contrasts between how Christendom views faith and how the world views faith. The style is sort of like someone took Stuff Christians Like, Community, and Scrubs and threw them into a blender.
The funding portion of this still taking shape. We will pay for it by keeping costs low and selling sponsorships and product placement. If I can successfully take advantage of the resources available to me, the production costs will be minimal. Start up costs include money for props and advertising, which could be significant.
Target audience of 18-34 year olds who use social media. Delivery through the internet. Funny, compelling comedy that views characters from a biblical perspective. That’s the dream.
How can you be involved.
This is very early in the process. There are a million things to do, and I only know how to do some of them. But every day things are moving forward.