Changing Loyalty: Leaving Pentax for… Canon? Panasonic?

I put my entire Pentax DSLR system up for sale tonight.

I know to most people that’s not that big of a deal. And, on many levels for me, it isn’t that big either. I didn’t choose Pentax for any good reason, but I did really like the system. No other system allows you to shoot stills on a budget like Pentax. If you like manual focus, you can get amazing lenses for cheap. Using lenses from 20+ years ago was a real perk of the Pentax world. I spent the last few years assembling a collection of modern and antique lenses to cover everything from 16mm to 300mm.

So, why jump ship?

Because Pentax is never going to take video seriously. Because of my plans and dreams with the show, I eventually need a DSLR that can do full manual, full HD video. I had hoped that Pentax would come along with a great body that could use all my old lenses and give me great stills and video. But every time I turned around a new body had limited video capability. But I kept hoping.

Last week at CES, Pentax, who was recently bought by Ricoh, did not announce or release anything, even though they had a booth. And John Carlson,Senior Manager of Sales and Marketing at Pentax USA, gave an interview where he covered some of the companies views on video in DSLR:

DE: What can you say about features on video in your–either SLR or system camera lines–you were really the first to offer manual aperture control during video capture, but our sense is that since then, you’ve lagged a little bit on features. Things that are becoming common elsewhere, such as full-time auto-focus or manual audio level control. What would you like to see come to product line in terms of video?

JC: I think there’s a couple of things I’ve seen with our competitors that are very compelling, like auto-focus during video, and more manual controls of exposure during the video. However, I think what’s important is to realize that while that stuff is… would be nice to have, it’s not absolutely necessary. We’ve worked with some producers that have done some great videos that we have on our YouTube channel, that definitely show even in pretty complicated lighting situations, you can effectively use a camera like the K-5 to get good quality video. Using things that you may not think of, like the exposure lock button that will essentially let you set the exposure, things like that. Just watching some of these professional cinematographers using the different lenses to their capabilities, and realizing these guys don’t use auto-focus anyway. The true advanced cinematographers out there are doing it all manual, and planning your shot, and really thinking it out. I think you consider those things, and our cameras are definitely very capable.

DE: What’s your sense for how customers are using the video capabilities of the system cameras? This is one thing I have a question about, is how many of them are still photographers that are becoming video enthusiasts, or how many are like, you know, I’m a still photographer and I’d like to take an occasional video snapshot?

JC: You definitely see a lot of the traditional photographers almost questioning why you need video, but then you have the people that have kind of expanded their repertoire of what they can do with a camera, by realizing that you add a little movement to an image and it can add a lot. Definitely in the nature photography, you know… A still image of a snowstorm is okay, but you get a moving image of a snowstorm, a video, and it adds something totally different to it.

I had hoped that with patience Pentax would see the benefit of the large market of video professionals who use DSLRs. It seems apparent that no matter what new body Pentax releases, full manual video control is just not going to be a part of it. Video is seen as a nice way to capture video snapshots. Professionals who want to use Pentax have to trick the body, and Pentax USA is OK with that just being the way it is. That means if I wish to own a more capable DSLR for video I have to look elsewhere. And that is disappointing.

So, I’m going to leave Pentax. I have not decided if I will end up with Canon (likely) or maybe a Panasonic GH2. I don’t know for sure yet. The GH2 can use an adapter to handle all sorts of lenses, from Pentax to Canon. I have a lot of friends who shoot Canon.

I’m leaving a close-knit, if somewhat snarky, community. Because Pentax isn’t as popular as other DSLR systems, there are not that many “Pentaxians.” I’m also leaving the cheap lenses that made Pentax so appealing to a budget DSLR user. Modern, good glass is not cheap.

I am going to gain ability and stability. Which ever body I end up with will have full HD video control. And be from a company that supports the future of that in DSLRs.

Now to figure out which is the best for me.

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