Streaming the Game

This year for the first time ever the Superbowl was officially streamed by the network broadcasting it. You could watch the stream from any computer, iPad, or Verizon iPhone. The stream showcased multiple camera angles and it’s own set of advertisements.

This may not seem like that big of a deal, but it sort of is.

A major sporting event was available online, complete with ad revenue and bonus content at the same time as the live broadcast of the event. I’m interested to know how many people streamed it, and how it was received. If this was successful, we will continue to see broader streaming offerings from the networks. It’s easy to start with a game the this, since the audience is so large. You could do the same thing with the Oscars. This was just one broadcast, but more will follow.

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