Saying “No” to the Good, Waiting for the Great

Today I said, “No.”

It was a good opportunity. But it just wasn’t the right time.

I have been producing a Christian sitcom, and working on getting it placed in various outlets. And working on how to generate revenue from it so we can afford to do more.

I had called a few advertising agencies, but this isn’t what they do. So I acted as my own agent and called a couple of local channels. Looking for local insertion, paid time, that would let me sell spots inside my own show. I found one. Decent channel. They agreed to let me do what I wanted, at a decent, but not amazing price in a decent but not amazing time slot.

Based on my estimates, assuming I could sell the ads slots, I would clear between $2000-2600 for the broadcast. Not a small amount, but less than what I had raised to do the first episodes. Definitely not enough to hire some one to sell the time, so I would be the sales guy… and the main post guy.

I really wanted to make this work. I wanted to be able to point to this as an example of how the model could work in other markets. I still think it’s a possibility, but not right now. I spent a lot of time praying and thinking on this, and never got comfortable with the cost versus amount of work. Never got comfortable with the timing.

So, today I let them know I wouldn’t be buying the time right now. It is good to know it is possible. But if I moved forward right now it would be through sheer force of will and charisma. I could make it sort of work, I’m sure. But it wouldn’t be what God has waiting for us down the road.

So I said no to something good, and will wait on something great.

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