Recently I’ve been seeing a lot of these ads on my news feed.
Pretty inventive. Using Facebook’s targeting for advertising, the sponsor set the ad to show to people who like First Baptist Orlando, the pastor there is Dr. David Uth. Then they used the actual name of the pastor in the ad. It did get my attention, if for no other reason than to see if he was actually involved some how. He is not.
Another ad claims that many from First Orlando are going to the film. That one isn’t as cool as the one that uses the name. They did just a bit of research, personalized the ad, and made me look twice. In that regard it worked.
When I watched the trailer, I decided against going to the film itself. But I did watch the trailer. Could a similar ad work for you?