Facebook Really Favors Videos Posted on Facebook Over Links to Other Sites

It isn’t news, or surprising, that Facebook would rather show a link to a video that was uploaded to Facebook. What is surprising is just how much more they favor videos uploaded on Facebook over links posted from other sources.

Recently Mobberly Baptist produced a video of kids talking about the Christmas story. It was very well received in our Christmas presentations, so we posted it online. It was posted on Vimeo, Youtube and uploaded to Facebook the same morning. The Facebook video was posted to the church’s page. And several people posted the Youtube link to Facebook.

The content has been fairly popular on Facebook. As I write this, the view count is over 26,000 for the Facebook uploaded video. On Youtube, however, the view count is about 200. That is a huge disparity. it’s the exact same content, both shared through Facebook. The Youtube video was probably shared a few other places, but not many. yet the FB video upload has been see many more times over than the link to the YT clip.

Now, this isn’t scientific. But generally, it’s safe to say that if you want a video to be seen as much as possible on Facebook then upload it there.

By the way, the video is really entertaining. Give it a view down below, at FB or Youtube:

Facebook Link

 

 

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