I Don’t Understand the Amazon Video Algorithm

I have no idea how Amazon Video chooses what videos to show people.

I mean, I know that you can impact things by having more reviews, or sharing the links to the video and generating more traffic. But when that’s not happening, what makes Amazon Video show content to people?

Recently I saw a spike in older content that’s on Amazon Video, which I placed their through Amazon Video Direct. I’ve done zero promotion for this in the last year. It just sits there.

I assumed that people who are searching for religious video content on Amazon might stumble across it. And I’ve seen a steady trickle of payments that reflect that. I’m getting enough to pay for my lunch once a month. Not bad for content that was just sitting on a hard drive. AVD payments are always more than my similar content on Youtube. Always.

Then October happens. Suddenly there is a spike in minutes viewed and number of individual streams. And almost all of it is for the series. And based the a couple of reviews, the people seeing it aren’t looking for religious content. (It’s always a fun adventure to see how a non Christian reviewer sees content that is meant specifically for a Christian audience.)

So I don’t get how Amazon is populating the series to viewers. I search through Google to see if the link had been shared somewhere, but didn’t find anything other than the normal listings. Its actually easier to find the series on Youtube or Parables TV if you search on Google.

Overall the numbers of views aren’t huge, but its about 5 times what I normally get. Now, in November, the views have dropped back to the normal rate. I wish I understood this better so I can capitalize on it more when my doc film releases next year.

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