It’s Not Me, It’s You…Tube

Youtube is breaking up with me. But it’s not me, it’s You…tube.

Last week Youtube changed the requirements of partner channels, effectively killing their partner relationships with all casual creators. This is my somewhat tongue-and-cheek commentary on the subject.

Ok, that’s a bit satirically-sappy, but there are a couple of things that are serious.

Youtube was built by smaller channels. The vast majority of the 300 HOURS of content uploaded every minute is uploaded to small channels. Without those channels, Youtube wouldn’t be the 2nd largest search engine in the world.

Any channel, of any size, can upload content that helps or entertains others. Youtube should not ignore that. Partner status isn’t about getting money as much as it’s about Youtube recognizing that your channel contributes in a positive way to the community. We are literally partners. Casual creators can and have helped Youtube as a business and platform. This move signals a lack of appreciation and respect for those channels.

That’s the big deal. I saw a few videos of people talking about how people shouldn’t be upset because the money they are losing is very small. They’ve missed the point entirely.

I always looked being a Youtube Partner as being in an actual partnership. I contributed to that relationship in some small part, and Youtube appreciated that relationship. So they shared a little of what I helped them earn. Not because it was a big payout, but because we were partners.

I felt a certain amount of loyalty to the platform. We were partners. I was a part of making it successful. They appreciated my videos, and I felt like I was helping people. And helping Youtube sell ads. My content was helping make Youtube a place where people could search for answers, or entertainment.

Turns out, Youtube just doesn’t care about channels like mine. I didn’t change, Youtube did. Youtube doesn’t care about the very channels that help make up the massive amount of content that is searched and served billions of times.

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YouTube Drops the Hammer on Casual Creators

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Got an email from Youtube today saying they are raising the bar on monetized channels. New minimum levels are 1000 subscribers and 4000 hours watched in a 12 month period. Pretty low overall… but it’s a hurdle for new/casual creators.

I have (had) 2 channels that are (were) monetized. One was for my show from a few years ago. It saw decent traffic when it was active, but no new content has been posted in years. I was just leaving the episodes online so people could find them. Most people see them on Amazon Prime, not Youtube. That channel is losing monetization. it will never reach the new bar for views or subscribers.

My other channel is more active, but I’m not sure I’m seeing 4000 hours of viewing annually. I’ve got several thousand views on some videos. I do not have 1000 subscribers. So, that channel will be de monetized soon, I’m sure.

This move really hits casual creators. I’m never doing a daily Vlog. I’m busy, and only post occasionally. I have chosen YT as the outlet for that because it is the 2nd largest search engine in the world and every month my stupid, little videos give me a very small amount of money. (Think fast food lunch, or afternoon Coke.) But hey, free money. And maybe someone can use the content, or is entertained.

So I put up with the overzealous content ID system, and the trolls and the ugly interface and the compression.

Youtube says that 99% of the channels affected by the new changes made less than $100 last year. They make it clear that their priority is for channels making a living off Youtube. Casual creators like myself are not considered.

I get why, to some extent. Youtube wants good, new, and consistent content to keep people coming back. more people means more advertisers. And after some advertisers to mad about being sown on some weird/bad videos, they have been working to protect that ad revenue. I can see why they would want more growing channels with larger audiences, and less small channels.

I don’t have consistent content I post every week, but a few videos on my channel have been really helpful to viewers. A few simple tech tips about how to use old lenses on modern cameras, and testing video gear, etc., have really helped some viewers. Or so they say in my comments. Youtube is removing the incentive to make any more of these. Or at least, the incentive to post them on Youtube… (Vimeo anyone?)

I wonder how this move will affect the ecosystem. Less casual creators, more intentional channels. Could be good, but will it, overall, lower the volume of video uploaded? Will that make it easier to have content noticed? What will be the fallout, if any?

Personally, what stops me from switching to Vimeo? Is the search function on YT worth it? I’m not sure. Let’s see how things progress.

The Quality Ramp

rampHave you ever watched something you did several years ago and cringed at how bad it was?

I had this experience recently. When the pilot episode of my show became available on Amazon Prime, I watched it with my family. Ug. That was hard to do.

It wasn’t the worst video I’d ever seen. I mean, the story was basically solid. The core structure worked OK. But the lines, it’s obvious this was one of my first scripts. I kept having the actors tell the plot instead of show the plot. (Really, this is a problem in many of the episodes of the series…)

We didn’t know what we were doing. Production quality was subpar. I mean, I knew how to run a camera, but I’d never shot a dramatic scene. I’d read a book, so I knew to get coverage with a master, some over the shoulders and close ups. We had some decent (for the time) equipment, but not nearly enough lighting tools. I think we had about 3 lights, with varying color temps. We had a Sennheiser 816 shotgun, a really long microphone, and a couple of lav mics. Many times the shotgun was just too far away from the source, capturing quiet dialogue and loud room noise. I spent way too much time in post trying to fix it. And of course, it didn’t get fixed. And many of our actors were first timers. Or they had stage experience with no film experience. In post, I was in love with every line. I don’t think I cut any of them.

There were so many ways it could have been better. But the end result was still a decent story that set up a 10 episode series. A series that won awards, not because it was amazing, but because there weren’t many people even trying to do anything like it back then. A series that dealt with real issues facing Christians today. Something, that even now-3 years later- is still being seen.

I knew even back then that the quality wasn’t very good. I almost didn’t release it. I actually went and watched the first attempts of other filmmakers, and compared my work to theirs. I realized two things:

1, Everyone has room for improvement, and some successful filmmakers started out as bad as I was.

2, If you wait until you’re an expert to do anything, you’ll never do anything. You have to start where you are, and work to improve.

It’s the 2nd point that’s the most important.

How did a volunteer cast and crew spend under $9000 to produce an award winning 10 episode series that was shown on 4 different networks (JCTV, NRB, Parables, The Walk), tons of different local channels, satellite around the world, translated into another language in Romania, is still available on the internet and now a VOD streaming platform? We didn’t know we couldn’t.

I know people who are smart, talented and have an amazing idea just waiting to be produced. And that idea just keeps waiting. But part of the point of independent film is the freedom to try to make your idea. You don’t have to wait for a big studio to come by. And if you are a filmmaker who has never made a film, then you’re caught in a Catch 22- You won’t make your film because you want it to be good, but no studio will help you make your film because you’ve never made a good one.

For Christian TV producers, there is no hope (at this point) of ever getting the funding to make your episodic, dramatic show from one of the religious networks. Thats not how the model works. They exist because content creators (namely preaching/teaching/talk shows) buy time from them. They do not pay to have programs produced, and they normally do not pay for existing programs. There are exceptions, but generally this is the rule. So the chance of getting your grand episodic idea funded through a big Christians network is just about zero. You can get your show on the air for free, but even if they give you any money, it won’t be enough to cover the cost of production.
If you want to see your idea become reality, you are going to have to do it. You’re at the bottom, and you have to start moving forward to move up in quality.

That means starting with your script idea and writing it, even if it is horrible. And then keep writing and writing, and creating and creating. Read, learn, study. Get better. improve. Shoot short films. Do projects. Create, and try and keep trying. and keep improving. One day you’ll look back and go, wow, those first things I did were awful. But if you never did your terrible projects, you wouldn’t be able to do your better ones now.

Everyone starts at the bottom of the quality ramp, and if you want to get better you have to keep moving forward.

Releasing Your Episodic Content on Amazon Video/ Amazon Prime

IMG_7243My low budget Christian sitcom Peculiar is now available on Amazon Video! (also my short film BRKN, if you’re interested.)

Since the first episodes started broadcasting in late 2012, I have wanted to see the show available on a major streaming service. Until recently the best (only?) route was to hire an aggregator to try to place your content in iTunes, Netflix, Hulu, Amazon, and anywhere else with a VOD distribution pipeline. Most of those were several hundred dollars up front, no promises. A few would try to place your content for a percentage of what you might make off views/sales.

I’ve never tried to cash in on Peculiar. It wasn’t a huge financial success. Not only did I not have several hundred dollars to spend on this, I didn’t expect to make back any investment that large.  But I do want this series to be available to as many people as possible. After my amicable split with my traditional distributor, I contacted one of the percentage based aggregators. He replied honestly, and not surprisingly, that he felt he could place my show on Amazon, but nowhere else. But I would need to rework the closed caption files. At that time, costs of captioning was a huge hurdle.  I did find a way to get the content onto Amazon Video myself. But, the files would be Standard Definition, not HD. and I could not submit episodic content. I actually questioned an Amazon Create Space representative pretty hard about why this was the case. I never received a satisfactory answer. Any episode I uploaded to Amazon would be low resolution and would stand alone. The only way to get Amazon to group all of the episodes from your series together was to use an aggregator. So I tabled the idea.

Enter Amazon Video Direct. (AVD)

In May of 2016 Amazon announced it’s new service.  Open “to any video creator, the e-commerce giant will compete head-to-head with Google’s YouTube for video-ad dollars and views as well as other big Internet video distributors like Facebook and Vimeo.”  What that boils down to is a way for independent content creators to upload their video creations to Amazon and make them available through the streaming site. You can upload any short, feature, series, documentary… anything, and make it available to Amazon’s streaming audience. The company shares revenue for purchases and pays similar to Youtube for free Prime streaming. You could even set up a subscription service through AVD, but I don’t know much about that.

So, how do you use it?

  1. Got Content? First, of course you need content that you have permission to, or own the rights to distribute in this manner. I don’t yet know how content ID is going to work, but you can bet that like Youtube, computers will be scanning this library to find copyright violations.

  2. Set up your account. You will need to add your bank and tax information before you can publish your content.

  3. Prep your content. AVD supports Pro Res 422, MPEG-2, and h.264 (in certain wrappers. h.264 in a QT .mov wrapper is not supported.). I uploaded my files in a Quicktime Pro Res 422 file. These files are huge. But they are also pretty much lossless, when compared to the MPEG2 or h.264 formats. Plus I had my series stored in this format. But upload speed is critical. Try to find a commercial connection you can use. It would take me days to upload just one file if I tried to do this at home. If you have 5.1 surround audio, then you will need to use either the MPEG 2 or h.264 file format.

  4. Prep Your captions. You must have closed captioning. Period. The end. Luckily, there are quite a few ways to get captions for your content. You can pay, but if you use Adobe Premiere CC, you can create them inside the editor. I already had .scc files from when my show was broadcast. But they were 608, roll up captions, and timed for a 28:30 show with 2:00 breaks. Adobe CC imported them like a champ, and allowed me to make edits as needed. I exported the 608 captions to a “sidecar” .scc file and we were good to go. AVD can take 608 or the much nicer 708 captions. Both can be created in Adobe CC. This is the single biggest hurdle for publishing videos on AVD. I gave up on a 708 caption file I created myself for a standalone short film, and I am still having issues with their process. I have only been able to get an .scc 608 caption file to work for content with a 29.97 fps, so far. Even 608 captions for 24p content with an .xml caption file have been rejected. [Update: In the end a 608.srt file worked with 24p content. In my experience 2 file types that Premiere can create that work with AVD: 30fps can use .scc 608, 24fps can use .srt 608.]

  5. Prep Your Graphics. Before you can publish your videos, you need a graphics package. This is what Amazon shows people when they look for your content. There are key graphics and a background graphic. Follow the image size requirements, and choose something that will catch the eye of your audience. I had a set of promotional images I’ve used for the show for years, so I adjusted them to fit these sizes. Episodic content requires both a 16×9 key image and a 4:3 Key image. (Standalone content requires 16×9 and a 3:4 image.)

  6. Upload. If you have a series, you don’t have to upload every file at the same time. You will need to have all the metadata filled in, cast and crew, graphics, etc… and then select the video files and captions, select the availability of the content. If you want to sell a season pass, you need at least 3 episodes uploaded. You can select when you want the content to be available, but I just chose as soon as possible.

  7. Publish. Once you think you have everything ready, hit Publish. If you forgot anything, you will have the chance to correct it. Then be prepared to wait. It takes Amazon a few days to look at your content and publish it. You will see small green circles for the areas the content will eventually be available. They should be half full and green. Once everything is approved and live, they will be all green. I published episodes over a period of time. My “circles” would still be half full, but episodes would already be available for viewing. Once every video file has been approved, then it will show completed. What if you want to change something? Then just go back into the dashboard of AVD, re upload the file, change the txt, etc… and hit save. Then wait several days again for the changes to take effect.

  8. Promote. Amazon has instructions on how to link to the streaming page for your content, and some “Watch on Amazon” graphics. And of course, you will want to let your existing audience know about this new outlet.

So far over 350 minutes of content have been watched. That will pay me… less than $1.00. But that’s OK, I’m not trying to get rich on Amazon, I want people to see the projects I’ve been a part of. If you can navigate the tricky caption requirement, making your content available on Amazon Video open it up to a whole new, pretty large, audience.

[Update: 8 months later, I consistently make 4-5 times more for views of the 12 videos I have on AVD vs the 60+ videos I have on Youtube. I’ve done nothing but make it available, no advertising, very little promotion.]

“No Excuses” Sermon Series: Quick Comedy

In late 2015 our creative team met with pastoral leadership to discuss upcoming sermon series for 2016. One of the ones that got me most excited was called “No Excuses.” In our creative time we planned to shoot 6 comedic videos that show cased excuses that Christians give when talking about why they don’t share their faith. They had to be short, and they had to be funny.

2016 turned into a very busy year for video production at the church. Including the weekly video announcements, 2 video creators were tasked with completing 36 video projects in just under 3 months. A difficult task no matter what sort of videos are required. A short film project is a whole extra level of complication. after meeting about the workload, and planning an aggressive production schedule, we decided to go ahead with the series as planned.

Here’s the series broken down by the numbers:

-6 two-minute short films used as sermon bumpers.

-2 couples with limited acting experience playing the characters.

-4 days of shooting on a very small budget: We bought a few props.

-2 weeks after the first day of shooting the first film was shown.

-9 weeks total for production and post for all six short films.

-12 other video projects completed during the same 9 weeks.

Obviously,  that’s an insane schedule, but I wanted very much to keep it. I felt that sing humor to broach the subject of reasons why people don’t share their faith was the right approach. And I just like filmmaking. It’s incredible that I can sometimes do it as a part of my job. The fact that we were able to complete these projects is largely due to a lot of pre production and planning. Nothing ever goes according to plan, but that work paid off, as it always does.

Watch the entire series below:

Excuses #1: The only people I know are Christians.

Excuses #2: I’m not qualified.

Excuse #3: I don’t want to push my faith on other people.

Excuse #4: People might make fun of me.

Excuses #5: I’m too busy.

Excuse #6: I’ve tried it before and it didn’t work.

Producing Videos in Another Language

I speak English. I know a few words in other languages, but not enough to say I speak them.

Recently we were in a series that highlighted several testimonies from people in our congregation that were living out the Gospel. One of those testimonies was from a Spanish language speaker.

Obviously, since I don’t speak fluent Spanish, this was a challenge. Here’s how we did it:

During the interview I had someone there to translate. He gave me a synopsis of the answers during the live interview, so I could follow up.

Later I sent a video cut of just the answers to him. He typed out a complete manuscript for each answer. I made paper edits to that manuscript. This saved time, and helped create content that I used for subtitles later.

Then he came into the edit bay and helped me make the actual cuts to the video. A few times he suggested slight changes which sounded better to his ears.

Then I took the manuscript and broke down the text into titles for the English viewers. And he reviewed these for timing.

It took a bit of extra work, but we were able to share a compelling testimony with our entire congregation, instead of just Spanish speakers.

Live Directing is a Team Sport

front1mepanelMany weekends I am I the director chair,  calling cameras during the weekend services at my church. Other times I’m in the TD spot, punching buttons as another director calls the shots.

I have to confess, I’m not sure what my direction always looks like. I know what I see in my mind. And I know if the members of the team executed the calls correctly. But I don’t always know what it looks like as it goes down. I hope it looks like what I imagined.

As you call cameras, you have 3 things in mind all the time: the shot you were just on, the shot you’re on now, and the shot you’re going to next. And sometimes you even have a fallback shot in mind. As soon as a camera comes free, you are calling the next direction to that operator, while you are waiting for the timing to go to the next shot after the camera you are currently on. It’s a continuous flow of past, present, and future imagery. If you have a good crew, they can help you out by getting shots you like without much direction. But even the best operators can’t read your mind. Much of directing is communicating complex instructions quickly, clearly, and succinctly.

Then there are the times that you get into the zone, and you know the song, and what your camera folks can do. And you can truly be immersed in the worship moment, as you are calling cameras. That’s when it’s fun! You have to find this place where you’re focused on executing the technical and artistic parts of the service and able to worship. That’s only possible if we are all doing our part.

So, there’s about a million things going on. I’m not always conscious of what the shots actually look like, I’m always conscious of what I want them to look like. You cannot direct and micromanage at the same time. You have to turn loose and trust that the team will execute the orders you give. Sometimes you might see a camera op get into focus trouble, or go shaky, and you have to clear off that shot faster than you plan. So you know when things don’t go as planned. But it’s not until I watch the program back that I know exactly what it looks like.

You must trust the team. It’s a creative process, and everyone involved has a part. if it looks good, it’s just as much the result of talented team members as it is competent direction.

Churches Should Produce Non Traditional Religious Programming

MY showI used to work for a church that has been on the air with a traditional TV program for over 5 decades. In the Orlando metroplex, they reach about 100,000 viewers per week with their Christian program. It consists of a song or two from the service, and the message from the pastor. It is a fairly traditional church television program. When I was on staff a few years ago and had access to the data, I saw that we were reaching a predominately older crowd (75% of viewers were over age 55.) It was, and still is, a good work and it ministers to a lot of people in central Florida.

And because of the nature of non profit educational license religious channels and networks, there will always be a need for preaching/teaching shows in Christian TV. But those shows will continue to reach older, religious audiences. And will continue to not reach younger ones.

What if you took the money used to produce the program and buy airtime, and used it to produce programming that appeals to younger audiences? The churches I’ve worked for with TV programs spent between $30,000 and $250,000 on airtime purchases every year. Plus they had one or more staff people who were primarily focused on producing the content for the program every week. Conservatively estimating salary, taxes, insurance, etc… let’s say $50,000 annually.  That’s quite a bit of money in the indie production world.

What if you invested that money into creating video content that reflected a biblical world view, but wasn’t a traditional worship service/preaching program? What if it was something that told a story and, like a parable, taught truth at the same time?

Who would it be for?

People who don’t watch traditional religious programming. More specifically, find a target demographic in a group pf potential audiences members that don’t already consume traditional religious programming.

According to Pew Research, Older Americans watch more religious TV. Younger Americans are engaging in religious content online.

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Young audiences watch a lot of video content. 18-24 year olds still watch over 16 hours of TV per week, but that number is declining. The TV that they do watch is not traditional Christian TV programming. And they are increasingly watching video online. The older the demographic is, the more broadcast TV they watch.

We don’t need shows that target the 65 year old Christian, we already have those. We need churches to develop programs targeted at younger audiences that do not already watch religious programming.

How much would it cost?

The cost depends on what sort of show you are making. I’m most familiar with narrative programming. But you could do other sorts of shows that are not preaching/teaching/worship based.

If you do narrative, obviously, your church probably won’t be paying scale for actors and crew. Most of the people involved will be doing it as a ministry project. But unless you have no money at all, you should try to pay people something. I’ve done a show for no money before. It can be done, but it’s not sustainable long-term.

What if you could come up with $100 per day for the main cast and crew? That’s not scale, and there would be taxes taken out, etc… but $100. I have generally been able to shoot an episode in 4 days or less. If you have 4 main actors, and a crew with director, camera, audio and PA, you are looking at $800 per day. $3200 per episode. Plus any gear, additional actors, insurance, food, etc… $5000-5500 per episode. That may seem like a lot, but it is nothing compared to what network programming costs per episode.

At $5500, a 6 episode run would cost $33,000. 13 episodes would cost $71,500. This is assuming someone on your church’s staff is writing and producing the program, filling in the show running duties. And someone on staff would be doing the post work as well. One person cannot do it all, so you will need some help. Filmmaking and TV production is a team sport. Bare bones, on a shoe-string, you could make 6-13 episodes of a show for less than the cost of air time and a staff position in many markets. Other kinds of show may cost more or less depending on what all is involved in creating them.

How would people see it?

You just spent your airtime budget on production. How is anyone going to see it?

-Christian TV is begging for narrative content.

Literally begging because they can’t/won’t pay for it, but also begging because they want it badly.

It’s tempting to ignore broadcast television altogether. But even though the number is dropping, according to Accenture Digital Consumer survey, over half of TV shows and movies are still watched on TV. So it’s not a horrible place to be. And given the state of the religious TV market, you could have your show broadcast around the world for free. You might even get a little bit of money back to go toward the production of the program. One network my show was on was able to cover the cost of closed captioning. Traditional Christian programs have to purchase air time, but non traditional ones have a lot of effective, free options for broadcast.

Putting a Christian TV show on a Christian network is not way to reach the masses. The vast majority of viewers are Christians. I know that isn’t surprising, but I want to be clear that a program on Christian TV will be mostly seen by Christians. That’s OK, discipleship is something the church should be doing, and this is an avenue to disciple believers beyond the walls of your building.

You can produce programming that might appeal to non Christians, and broadcast it through non religious outlets, but it will cost more. Be sure to count the cost before you head down this road. There might be ways to mitigate those costs, but there will be costs.

-The internet is free.

It’s also very big. You cannot just throw a video on Youtube and expect it to reach thousands of people. If you have a video that has been seen by over 100 people, then you are in the top 30% of all Youtube videos. 300 hours of content is uploaded every minute! Youtube is massive. It’s the 2nd largest search engine, behind Google. So, most content is not seen by a lot of people. In order to be effective online you must have a marketing strategy. You need to develop an audience.

As a church you have a great foundation in your own congregation. Not only should you be mobilizing them to watch, but mobilize them to be encouraging their sphere of influence to watch as well. Last year my church did a campaign to get people to share their testimony through social media. It was not as successful as we had hoped. Still, I was able to locate over 80 videos that had been uploaded in the project, and I know that was just part of the ones uploaded over all. Those 80 videos had been seen over 200,000 times. Even if only a small portion of your congregation engages, you can still reach a lot of viewers.

Does your church have a ministry to help parents teach their kids about the Bible at home? How about developing a program that targets young mothers, and touches on subjects that they will have to face as they teach their own kids? Do a lot of mission trips? Send a video crew out with your teams, and produce a program that highlights the importance and impact of being in involved in missions.

Find something you are passionate about, that fits into the strategic vision of your church. Develop a program that targets younger audiences who would be interested in programming about that theme. Build a team, and make the show.

 

 

How To produce a Quick-Turn Highlight Video

You’ve got 24 hours to shoot and edit a video to show people what happened at an event. What do you do?

It could happen in any business, but this tight deadline, quick-turn video project pops up in church media quite a bit. There’s an event during the weekend, and you need to show the congregation what happened on Sunday. Or maybe you’re at a conference, and you want to show the highlights from the last few days in the last session? How can you do it, and do it well?

Pre production is the key to success. Just like any video you produce, taking the time to work the pre production process will make your video better. In this case, it’s crucial to your success. You won’t have a lot of time during the event, so you need to do as much as you can before the event starts. Pick music, decide on a style and look for the video. Gather the gear you need, double check your camera settings. Scout the location, find out if you can set up anything early, if needed. Pick an interview location. Gather/build your graphics. Check the schedule, is there anything you have to capture? Try to schedule interviews early in the event. Plan your time. Know what you want the final video to be, and get ready to create that video. This is the time to be creative.

Shoot what you need. Don’t shoot twelve hours of footage. You know what you need to finish the video, shoot those pieces. Make sure you have enough, but don’t shoot 5 minutes of the same repetitive action. Capture the basic wide angles to show the viewer what’s happening, maybe a couple of interesting angles, and then focus on faces. People want to see people. There is a reason people call these “happy face” videos.

Edit during the event. Once you’ve captured the start of the event, and hopefully any main interviews you need for the video, break away and lay down the base for the final project. Take half an hour or more to cut down the basic foundation for the video. If you have footage of someone thanking those who participated, lay that down on the timeline over the music you’ve already selected. Leave space for any special shots. That should give you a rough idea of the length of the video, and what you need to shoot next. You’ve seen the footage you already have, now go back out and shoot the rest of what you need. Depending on how long the event is, you may want to dump footage and sort it a few times.

You do not have time to catalog every clip. Place the clips logically on your timeline, and when you are assembling the final edit, pull from those blocks of clips. I recently shot a quick-turn project that had an interview, a special event, and two locations. I wanted to show the entire process of the event, and let people see the work being done. My time line had chunks of clips from each location, and each event. Plus I had set up a time-lapse to show the start of the event. I didn’t log every clip, I just scanned them to see what I had and dropped them onto the timeline.

Finalize the edit. By the time the event is over you should have a basic outline of the final video. Drop in the rest of the clips. Focus on tight action and faces. Keep things moving quickly. Once the basic edit is down, drop in the graphics and do any color correction. Hopefully, since you double checked your camera settings, you won’t need to adjust much. Do a quick audio mix, and get ready to render and export. Do not try to reinvent the project at this point. Work the original plan.

This will not be your finest work. But the audience will love it. If you need to, later you can go back in and do a more thorough edit, correction and mix.

What if you need to turn something in under an hour? Don’t panic. It can be done, within limitations.

One year for a Christmas production I shot video interviews of attendees waiting for the presentation to start, then edited and showed those clips to the same crowd before the event began. Crazy, but do able. First, you have to build a template. (It’s also a good idea to have a completed video from a previous presentation on stand by, just in case of catastrophe. I captured one of cast members for the first night, and then kept the one from each previous presentation loaded, just in case.) I shot for 30 minutes and then imported footage and cut for 15 minutes. I edited and rendered on the same computer we were using to play the video back. You need to really watch your levels when recording because there’s no time for fixing anything. Drop the clip into the template, render and be ready for playback. I sometimes cheated and kept the funnier or sweeter moments from previous nights in the current video, but I always used some clips of people from that same presentation.

Crazy quick-turns can be done, but you must plan ahead. these will never match the quality of projects you have lots of time on, but occasionally, it’s worth it to show something quickly.

The Cart That Got Away: Latest Mobberly Short Film Project is a Choose Your Own Path Mystery

Every year Mobberly has a banquet for the volunteers who serve on Sunday mornings. For the past few years the media team has done a video project as a part of the program. This year we kind of went a little big… It’s a choose-your-own-adventure-mystery. At the end of each video segment the folks in attendance vote to see which people to investigate.

We posted the videos so you can see who took… “The Cart That Got Away”.

It’s also my acting debut in a film. I’ve only ever been on the other side of the camera, never had an actual role in a project. There are a few inside jokes, but hopefully you can still enjoy it.