7 Ways to Make Social Media Better in 2021

Millions use social media on a regular basis. During 2020 and the COVID Pandemic, people have used it even more. And the flaws of social media have been showing. Misinformation, accusations of censorship, comment wars and more have made using social media a worse experience than ever before.

Here are 7 things you can do to help make social media better in 2021:

1. Don’t share posts you don’t know are true (even if you hope they are true).

Understand that confirmation bias is real, and we all have it. If something seems too good to be true, it probably is. Reality is almost never simple, and a meme that matches your wildest dreams is probably not completely true. A picture of someone else’s social media post is not proof or evidence. Do a little bit of research and make sure what you are posting is true.

2. Follow people with different viewpoints.

One of the ways social media encourages echo chambers is it reinforces what you interact with. If you only interact with one perspective, eventually you see less of other perspectives. If no one challenges your viewpoint, it’s easy to adopt false information as true. Break out of the echo chamber.

3. Don’t use social media for purely political purposes.

Be social. Remember when social media was fun? When you were catching up with old friends? Enjoying pics from family? Social media doesn’t have to be about politics. Use these platforms to enhance your relationships, instead of arguing.

4. Don’t read the comments.

Seriously, make a concerted effort to not get involved. Have you ever known of anyone to change their mind about religion or politics because of a comment war? I know, it’s hard. Especially when people are so wrong. But don’t join every comment thread. Make an effort to reduce the amount of arguments you have online. You will be happier.

5. Develop thicker skin.

Not every post is directed at you. There is no need to comment on every post you disagree with. Just scroll past.

6. Blood is thicker than water and friendship is thicker than ideas.

It’s sad that some ideas can come between friends and family. It’s completely possible to hold opposing ideas, and be friends. Just look at the late SCOTUS Justices Scalia and Ginsburg. They were on completely opposite ends of the spectrum, but were good friends. People are more than the sum of their political ideas. We can, and should, care about more than what political party someone is in, or whether they support the same causes we do.

7. Reduce the amount of time you spend on social media.

Doom Scrolling is real. And if you’ve allowed yourself to be entombed in a Social Media echo chamber, the world can seem bleak. Like the world is against you. But that’s not reality. Social Media, by it’s very nature, simplify’s ideas for easier sharing.

Read a book, read a news paper, watch a documentary, watch a news report. Don’t use Social Media as your main window to the world. In addition, call a friend or family member. Text them. Go on a walk. Interact with people and world outside of social media. You will be happier and healthier this year.

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Misinformation on Facebook is Its Own Fault

I originally posted this on my Facebook feed. I understand the irony in posting complaints about FB’s algorithms on a feed that is controlled by that same algorithm.

Facebook has created the misinformation problem it has, but won’t take real steps to fix it.

Facebook helped create the environment that fed into the echo chambers that spread misinformation. Their current attempts to fix this are doomed to failure and could have unintended consequences. And they will not fix the root cause of the issue because it would hurt them financially.

Facebook desperately wants to squash misinformation. Their current method is to flag any post on certain subjects with a warning and link to what Facebook thinks is accurate information. There is no review of the posts which are tagged. Write any post, fact or false, with certain keywords and the warnings come up.

This has the consequence of classifying both true and untrue content together. Every post about these subjects is suspect. But Facebook will make sure to tell us all the truth.

An open platform should not set themselves up as the arbiter of what is true and correct. Aside from the fact they can be wrong, this can end up with two unwanted results.

First, there are those who want FB to be regulated. This move to try to self-regulate content sends a signal that content on these open platforms should be regulated. As objectionable as it is to have FB tell me what is true, imagine some sub committee made of up government employees or, worse, partisans appointed by what ever party happens to be in charge telling you what is true or false.

The second undesired result is that FB becomes a publisher not a platform. The natural next step beyond telling users what is true is to actively stop users from seeing what is false.

FB becomes a publisher, and is liable for what is allowed on its channel. And that goes beyond political speech. All sorts of copyright issues come into play. IP owners may not sue a 20 year old for posting their property without permission, but there’s money to be made in suing the publisher who posts it.

The biggest problem is that these attempts to stop the spread of misinformation and false information attack a symptom of a problem Facebook created and amplified with its own algorithms.

FB created news feeds which “feed” our own confirmation biases and create echo chambers for misinformation. The way to fix that is not for FB to tell me what is fact or fiction, but to change the algorithms to show a wider range of ideas. That addresses a core issue with the platforms in general.

People form common interest ties. They post common interest content. FB sees that you interact with that content and those friends and pages. They show you more of that content. Facebook bragged about this change a few years ago. They are showing us more of what we like and less of what we don’t.

FB would say this makes your experience on the platform better. It also make FB more profitable.

Companies buy exposure on my newsfeed from FB. These companies enjoy a very targeted approach to buying this space on my feed. If Facebook can narrow the types of posts, which represent the sort of interests I have, they can offer a better deal to advertisers. If I see posts and information across 100 interest areas, and interact with a broader range of people and pages, companies have to spend more, across a broader range, to get me to buy their stuff. If FB can lower that range to 75 or 50 areas of interest, their ad placements become more effective. Companies buy more ads and FB makes more money.

They have been doing this for years. Here’s how this practice led to the rapid sharing of what people think is problematic information. The medium inherently causes transmission issues.

Social media’s inherent requirement to distill complex, nuanced content down to simpler ideas comes into play. The “TL: DR” -too long, didn’t read- response was created because reading long and complex information online is hard. (Thanks for read this long and complex content in the internet)FB needs us to keep scrolling, so we can see more ads. So they prioritize images and videos, and downplay text. Any post or comment over a few sentences gets shortened with a “see more” link, so you can quickly scroll past it.

The result is complex issues reduced to memes and emotional entreaties. Now add the FB algorithm.

So person A has their friend group. A political meme gets shared from a page. Several people share it in that group. FB’s computers take note that content from that page was popular in this group of people. Meanwhile, another meme which didn’t fit into the group’s biases was seen and the group did not share it. FB notes that content was not popular.

Now, when that first page posts something, the algorithm doesn’t know whether it’s true or not. It just shows the content to the group. Meanwhile, content showing a contrary opinion from the 2nd source is not shown to them.

This goes on for literally years. Information that the group likes and that affirms their biases is reinforced to FB as what should be in their feed. Contrary information is reduced. Because FB shows us what we like, we eventually end up in an echo chamber. Ideas we welcome get reshared and commented on and liked. Ideas we don’t like, get seen less often.

Now election time comes. FB’s algorithm cannot distinguish fact from fiction. So it shares both true and false information with the group. And since FB has learned that contrary opinions don’t get the attention, they cut them out of the feed.

One day a piece of untrue information is shared. It fits what the group has previously interacted with, so the algorithm shows the group. No contrary information is provided. Person A sees that lots of their friends have shared the info. And since it fits into a preferred bias, and little to no opposing views are shared, person A believes it. And shares it, too.

Cut to today. We’ve got rampant misinformation and questionable sources being shared on Facebook. How do we fix it?

Facebook labels anything in the subject as potentially false and provides links to what FB thinks is true. This is bad policy.

To really fix it, FB has to stop tailoring newsfeeds the way it does. They need to broaden what is shown to users. Any page or person I have shown any interest in, by liking for friending them, should have the same opportunity to show up on my feed as those I regularly like or comment on.

This will impact the advertising dollars FB uses to operate. And that is why we see ham handed bandaids like what is happening now, instead of real change in the root causes of the issue.

Now, this isn’t all FB’s fault. We will still have confirmation bias and a tendency to resist what we don’t agree with. But FB can help by not reinforcing those tendencies. What they are doing now is wrong headed and will end badly.

Frustrated With Film Marketing

Just being real for a minute.

I spent a year and a half making a documentary that people in the target audience like. It’s far from perfect, but it’s been very well received. Here’s a short trailer I cut together highlighting some of the viewer reviews:

It’s the best thing I’ve ever made. So far.

So, I did a TVOD release, made it available for rental and sale. I marketed the film, did the email list thing, did the direct marketing to the target audience thing. I used social media to find audiences.

After the sales dried up, I started down the road of SVOD. Specifically focusing on Amazon Prime.

Now, I’ve written before about how terrible Prime royalty rates are. Basically, when people watch my movie all the way through, Amazon gives me $0.12. Twelve cents…

But, hey, everyone says that SVOD is how people want to view indie films. Even the people I know who took a survey about it said the same thing. People are more likely to watch through an SVOD or AVOD platform. So we just have to get more people to watch it.

And that brings me to the biggest frustration. I have not been able to find a way to advertise the movie to a targeted audience in a way that actually makes money.

I’m not talking about getting rich. I’m talking about making back the money it cost to make the film. Generating profit enough to make another one.

I have identified a great audience through Facebook, with about 370,000 members. Every time I run a brand awareness or traffic campaign I get great results. Sounds awesome, right?

Sure, if you can get people to watch for less than $0.12 a view, it’s great. But I have not been able to spend less than $0.40 per click. That’s just per click, it doesn’t mean people who click actually watch the whole thing. And sometimes it costs more, even up to $3.30 per click, using Facebook’s bid/auction placement.

When I ask experts on social media ads, they don’t have an answer. Most of the time they talk about using email lists, and building audiences. That’s great. Good advice when you’re making a movie.

But for this film, I’ve already plucked that low hanging fruit. I am ready to move to the next phase- where people who don’t know about the movie decide to watch it.

Is there no way to reach these people and see results that actually allows me to break even? No one seems to know one. It’s very frustrating.

For fun, I’m currently running a new test ad campaign. I’m limiting the bid to 6 cents per landing page view, and making the landing page the Amazon video page. I will see if FB can figure out how to serve up the ads. And if it will give any decent results.

Update: FB did not serve the ads. So, back to the drawing board.

Facebook Ads for Indie Filmmakers: Using Facebook’s Funnel with Larger Audiences

I recently wrote about attempting to use Facebook’s funnel to drive sales of my recent documentary film. And about developing Lookalike Audiences.

My first attempt did not go well. But I think that’s because my initial audience is too small. To find out if this was true, I ran a similar funnel for my church’s Vacation Bible School, to see if this funnel would work with a larger audience.

Here are the basics:

We have over 8400 fans on our FB page, plus over 1100 Instagram followers. I also built lookalike audiences for both FB and IG followers. I have a FB Pixel installed on our website. I was able to track some behaviors specific to this funnel.

My ultimate goal was to get more kids to attend VBS. I was trying to do that by driving people to register online through our event web pages.

The Facebook Funnel is a 3-week plan That builds audience the first week, primes the pump the 2nd week, and moves toward conversions the last week.
I was employing this plan with a $200 total spend.

Week 1– Brand awareness. I only used the lookalike audiences within driving distance of our campuses. $30 Budget.

Week 2– Video interactions, separate ads by campus. The ads were geo targeted t with 25 miles of the church location. There was significant overlap. $80 Budget

Week 3– I mixed this up a bit. One campus I had traffic to our registration page as the only goal. The other I split the goals with traffic and conversions. Conversions I set as a lead- someone clicking to register from our website. $90 budget.

Results of the ads:

Week 1– I had a reach of almost 4,00 and Fb said we saw an increase of our audience by 260. Frequency was about a 2 (Meaning people saw the ad an average of twice.) In my previous attempt with a smaller audience the frequency got up to 7. That’s far too high.
During this time we had 23 link clicks.Not bad considering I wasn’t trying to get any link clicks.

Week 2– Campus 1 had a reach of almost 1500 reach and a frequency of 1.92. 55 link clicks. Campus 2 had a higher budget and we saw a reach of almost 2500 with a frequency of 3.49 (a little high, but acceptable). 130 link clicks. Both campuses reported higher than normal online registrations.

Week 3– Campus 1 running a traffic campaign saw a reach of 1279, 54 link clicks with a frequency of 1.88. Campus 2 was running two campaign. The traffic set saw a reach of 2752, 129 link clicks and a frequency of 2, while the conversion set reached 1528 people, with 38 link clicks, a frequency of 2.41, and 13 people clicked to register. As I said before, there was a significant overlap in the geo targeting. There is a community between our 2 campuses that has people who attend both campuses.

Both of our campuses said they saw about a 25% increase in online registration. We had never had so many kids preregistered before.

Using the Pixel tracking functions, I set up some tracking funnels in analytics. I tracked these across both campus location event pages, regardless of campaign.

New Visitors Entering at VBS Event Page
Number People who had not visited the site since the pixel was installed (several weeks ago) who entered the site at the VBS event page: 144,
Number who from that page initiated registration: 66 initiated registration.
Conversion rate of 46%.

New Visitors Entering on Any Page
Number of people who had not visited the site since Pixel was installed who entered at any page: Over 2,100
Number of that group that initiated check out: 169
Conversion rate of 8%

But of course, the real measure of success was how well we hit our goal. Did we see an increase in attendance?

Attendance of kids and adult workers on the first day of VBS was up 17.5%

In the end we had 1184 kids and adults. The previous year’s high attendance was 981. We increased by over 200. But that number included adult volunteers. Our promotion could have impacted the number of adults as well as kids, but we don’t do this event for adults.

I dug a bit deeper and pulled numbers from the previous year to compare kids attendance. In 2018 we had 675 kids in grades 1-6. In 2019 we had 826 kids in grades 1-6. That’s an increase of 22.37% in attendance.

On one campus we had 110 more online registrations than the previous year. I was pointing people toward online registration. I’m sure some of them were found by other promotion. But it’s hard to argue with these numbers when the major difference this year was the focused advertising on Facebook and Instagram.

The funnel works. At least if you have a big enough audience to begin with. Now, to adjust it to work with smaller audiences…

Facebook Ads for Indie Filmmakers: Lookalike Audiences

I’m going to do a series of posts about using Facebook ads as a part-time, indie filmmaker. I don’t have a lot of money for advertising. Is it possible to use small ad buys to generate actual sales? I’m going to try to find out.

So, I ran a couple of Facebook ads for my documentary film. The results were OK. I didn’t spend a lot of money, but reached a good number of people. I specifically targeted these people based on ages and interests that I thought would be good.

But I wanted to learn how to use the Facebook Pixel that I put on my website. I wanted to run ads directed at conversions, directed at sales. I didn’t know how to make that happen. I was tired of throwing money away on brand awareness ads that didn’t lead to sales.

A day or so later I got an email from Facebook saying they want to teach me how to do better advertising. So I click. The end result was a couple of 45 minus calls with a real live facebook ad trainer. Facebook does this because they make money from advertising, and hey want people like me to use facebook ads. So teaching me how to reach my goals through spending money on Facebook is in their best interests.

So the first call was the real eye opener. We chatted a bit and I told the guy what I was hoping to see. Then he laid out their funnel for generating “warm leads” over cold calls and converting them to customers who buy. Prior to this I thought I understood how to place advertising on Facebook. But I was so very wrong.

Enter the Lookalike Audience.

Facebooks uses data that people give them voluntarily, to track behaviors and group people together. Then they allow me to access those audiences who look like my current audience.

For example, I have an instagram page. It has a few followers. When I create a lookalike audience for that group, Facebook looks at my current followers and catalogs various demographics. They look at person 1 and see that this person is a member of these groups, friends with these people, lives in this area, is married, visits these website with Fb pixels attached, and more. Then they go out and find people that match those criteria. So, while my Instagram account doesn’t have a lot of followers, they find hundreds of thousands of potential fans, who have behaviors that look like my current audience.

Then I can introduce my film to them. I built 3 lookalike audiences. One for my Facebook page, Instagram account and the Facebook Pixel I have installed on my website. The lookalike audiences look for people who look like those who have interacted with my FB and Insta pages in the last year, and with my Pixel in the 6 months.

The genius of the lookalike audience is that it removes the cold calling aspect of FB marketing. I don’t have to try to guess what interests my audience likes, Facebook knows already. And can advertise to people who are like my existing audience.

I did a very small lookalike audience ad campaign. Just $10.

For that $10 I got 6,300 impressions, with a reach of 5,200, and a frequency of 1.22. Facebook estimated that 220 of those people would remember my ad, remember the movie. Remember, these are not cold calls but are people who look like my current audience.

Next step was to retarget these people, and my audience, with a video interaction ad. For this I initially spent $30. But after a few days, seeing who the ad was reaching, I cut it back to $20 and shortened the run time. At one point my frequency was at a 5, and my per video view rate was almost $0.30 per view. People were seeing the ad too often (it would become annoying.) and the cost was climbing.

I think it was because my audience is still very small. I was not using the lookalike audience, but people who interacted with my pages (which includes those 220 potential audience members.) It’s still a very small potential audience.

The final step in the funnel is conversions. I just launched an ad campaign that tracks the use of my pixel, specifically an event that shows people who click to buy the film. (It took me a while to figure out how to do this, but it pretty simple- once you figure it out. Future blog post to come.) In order to get the potential results I wanted I had to use both my existing audiences and a lookalike audience from my instagram account. I’m hoping this will work better than just targeting my existing audience.

FB estimates that 10-40ish people will convert to buy the film. If I get 10 actual sales, that will more than cover all of the money I’ve spent so far on this experiment. And if that result is scalable… Then I could be on the way to recouping what I spent to make the film.

Facebook Really Favors Videos Posted on Facebook Over Links to Other Sites

It isn’t news, or surprising, that Facebook would rather show a link to a video that was uploaded to Facebook. What is surprising is just how much more they favor videos uploaded on Facebook over links posted from other sources.

Recently Mobberly Baptist produced a video of kids talking about the Christmas story. It was very well received in our Christmas presentations, so we posted it online. It was posted on Vimeo, Youtube and uploaded to Facebook the same morning. The Facebook video was posted to the church’s page. And several people posted the Youtube link to Facebook.

The content has been fairly popular on Facebook. As I write this, the view count is over 26,000 for the Facebook uploaded video. On Youtube, however, the view count is about 200. That is a huge disparity. it’s the exact same content, both shared through Facebook. The Youtube video was probably shared a few other places, but not many. yet the FB video upload has been see many more times over than the link to the YT clip.

Now, this isn’t scientific. But generally, it’s safe to say that if you want a video to be seen as much as possible on Facebook then upload it there.

By the way, the video is really entertaining. Give it a view down below, at FB or Youtube:

Facebook Link

 

 

The State of News in America

It’s to the point where I just don’t believe any headline, and question every article.

Growing up, people used to trust the news to bring you facts; important stuff you needed to know. Generation X got older and we kept on not trusting authority. At some point 24 hour new TV stations were born, and talk radio got popular. And the country got polarized.

I stopped watching national TV news. When I listen to the radio I run everything through my own filter because I know whatever show I’m listening to has to get ratings first. Most of those are opinion shows anyway, but the TV news channels are in the same boat. How to make important stuff entertaining is the biggest concern. Even local news outlets fall into this.

There’s a big national story? Local news had better find a local link to that issue. So they ride the coattails of what national news tells America is important. Even if on a different day, in a different news cycle, the same story wouldn’t be important at all.

In college I took a couple journalism classes. One of the big things I look away was that every story has an angle. Every story has some approach to help make it interesting. Journalistic integrity was making sure that angle didn’t become too slanted. I’m not sure that’s a concern anymore. Do they still teach journalistic integrity and objectivity? If so, who do they use as examples?

Click bait on social media is a huge problem. I have been systematically deleting clickbait links from my Facebook feed. It’s pretty liberating. These posts are designed to make you click through, and then the site shows you advertising, a lot of advertising, while you read the story which is generally more hype than substance. “You won’t believe what…” Nope, I won’t. And I won’t click it. If you want to tell me something, get my attention, write a real headline! But even the real news stores from some of these news sites are suspect. You just can’t take them at face value.

Did that bakery get a gag order or not? That’s the latest one in my Facebook feed. One article says the 1st amendment rights of this couple has been violated. Another says it hasn’t. Solution? Go read the source material for yourself and figure it out. But who takes the time to do this? Most people, I suspect, simply latch onto whatever slant they already like and use that to bolster their current opinion of the politics, issues, etc… You know things are out of hand when joke posts from satirical sites are passed on like they are true. Because we can’t tell the difference anymore! Social media is littered with junk news posts. There might be some fact in them, but you have to dig for it. They’re almost all more slant than angle.

That’s not to say that there aren’t news stories that are well written, balanced pieces. There are. But they are not sensational and they don’t get the views/ratings.

The only solution I’ve found is to keep your filter on. Approach every story knowing that it will probably be full of someone else’s opinion and agenda. But you can probably sort through and find the facts. Then make your own judgement on what the news in that story really is.

Did Your Pastor Advertise for a Movie on Facebook?

Recently I’ve been seeing a lot of these ads on my news feed.

Pretty inventive. Using Facebook’s targeting for advertising, the sponsor set the ad to show to people who like First Baptist Orlando, the pastor there is Dr. David Uth. Then they used the actual name of the pastor in the ad. It did get my attention, if for no other reason than to see if he was actually involved some how. He is not.

Another ad claims that many from First Orlando are going to the film. That one isn’t as cool as the one that uses the name. They did just a bit of research, personalized the ad, and made me look twice. In that regard it worked.

When I watched the trailer, I decided against going to the film itself. But I did watch the trailer. Could a similar ad work for you?

New Facebook Page Post Reach is Horrible- How Bad is It?

Recently an Ad Age article said Facebook has now admitted that the organic views of fan pages are dropping. Significantly. In fact, Facebook suggests that the best way to “maximize” delivery of your content is to pay them. Fan pages, to them, are not communities of people who like and want content from a brand. They are ways for businesses to advertise more cheaply and effectively through Facebook in a “social context” format.

For small businesses, non profits, and generally anyone who has a fan page that isn’t specifically about selling something, this is bad news. Previously you could assume that people who became a fan of your page had a decent shot at seeing the content they signed up for. Now, only a small percentage of people see the content.

The only way to bypass the Facebook imposed limitations is to post something that your fans engage with so much that their behavior through likes and shares and comments causes the post to propagate beyond the limitations. Of course, it will be seen through those networks, not by the people who have already signed up. So, while it’s great if you have a post that generates huge engagement, the people who do the engaging and see the post through those social feeds may not be your current fans.

I wanted to see just how bad it was. My largest fans page is for my show Peculiar. I currently have 697 fans. (Crossed 700 during this experiment) Before these changes, I would normally see 60-75% of fans through organic views. That is, I’d post something and 65% or so of my fans would see it in their timeline. How bad are the new algorithms?

My page is a fan page for a TV show, with 700 fans. Many of the posts are video links to the show’s Youtube page.

For the experiment I used an event I ran during the holidays. We had the #10daysofPeculiar event on Peculiar’s FB fan page, where we brought back episodes of the show, posting one per day. With other extras posted in the afternoons. Half the videos we posted are not normally available online. I was aware of the new post reach issues, and wanted to help make sure fans didn’t miss the chance to see the episodes. So I boosted a few posts. I only spent $5 per boost, but with under 700 fans, that more than covered them. I selected showing the post to people who like the show and are friends of people who like the show. Here are the results. Number of views per day across all posts:

Guess which days got “boosted posts” and which days didn’t. You can see more detailed list of each post at the bottom of the post. I spent a total of $25 during the multi day event. Total organic views hit 956 over 12 days while views I paid for hit 7040, (over only 5 days of “boosted posts).

OK, I know, I did this over the holidays. I tried not to be too concerned with the views on Christmas Eve and Christmas. But the huge disparity between “boosted” posts and organic post is revealing. Even so, post engagement via likes and shares wasn’t that different. (That says more about my content than Facebook’s policies.)

The frustrating thing for many fan pages is that their fans have NO IDEA this is happening. Normally, once someone clicks like on your page, they don’t come back. They expect your content to show up in their new feed. If they see less, they just assume that your are posting less.

Then there is the issue of balance, where your are not supposed to post just ads. You need to engage your audience. Ask questions, give them value and content for free. So that when you do advertise or make an “ask” they will be engaged enough to respond. I am not the best at this. But these new algorithms mess that up badly. If you only “boost” posts that have advertisements in them, then the only posts that most fans see are the ones asking for money. Less than 25% see the other engagement posts. So you won’t see the same number of fans response when you sell something, or ask them to do something.

That stinks.

Facebook users probably don’t know, and if they did know… on the surface at least, they would likely think this was a great idea. Less ads, more content I want. They may not realize that this new system is set up to either pepper their feeds with sponsored posts, or reduce the content they want drastically. And Facebook? They are just trying to stay profitable. They have shareholders to think about now. Larger brands with big budgets won’t notice much.

In the mean time, people like me are looking for other ways to reach our fans on a consistent basis.

I am launching an email newsletter for Pup Tent Media, my production company. I will have the content for my various FB pages there (Peculiar, Flawed, and any new ventures…), send it out once a month. At least then, I know people who signed up for the content will see the email, even if they don’t open it. They at least have the chance.

To make sure you never miss the information about Pup Tent Media’s projects, sign up now!

Details of the #10DaysofPeculiar Posts:

Dec 20: Text post received 158 organic views, 6 page likes.

Dec 20: New Event, 19 organic views, 1 like, 11 people from those invited “attending”

Dec 21: New Cover Photo, 3 likes, 6 people saw it.

Dec 21: Video link, boosted post, $5 budget. 26 organic views, 760 paid. 6 likes

Dec 22: Video link, boosted post. $5 budget. 33 organic views, 1110 paid views. 3 likes

Dec 22: Video link, 37 organic views, 3 likes

Dec 23: Video link, boosted post, $5 budget, 34 organic views, 1391 paid views, 7 likes

Dec 23: Video link, 37 organic views, 3 likes.

Dec 24; Video link, 46 organic views, 3 likes

Dec 24, Text post, 95 organic videos, 4 likes

Dec 24, Video link, 53 organic views, 3 likes

Dec 25, Text post, 83 organic views, 4 likes

Dec 25, Video link, 31 organic views, 2 likes

Dec 26, Video link, 61 organic views, 4 likes

Dec 27, Video link, 41 organic views, 2 likes

Dec 27, Text post, 50 organic views

dec 28, Video Link, 81 organic views, 5 likes

Dec 28, Video link, 114 organic views, 7 likes, 1 comment

Dec 29, Video link, boosted post, $5 budget, 26 organic, 1935 paid views, 6 likes, 1 comment

Dec 29, Text post, 121 organic views, 4 likes

Dec 30, Video link, 54 organic views, 4 likes

Dec 30, Video link, 42 organic views, 4 likes

Dec 31, Video link, boosted post, $5 budget, 20 organic views, 1844 paid views, 6 likes

Peculiar Preview Project

I’ve been so busy the last few days I have not been able to post about this, but the Peculiar Preview Project released the other day:

Read more about it at the Peculiar Show Blog.
Become a fan at the Facebook page.